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Andalou Naturals to Launch Facial Wipes

Micellar One Step Facial Swipes will be offered in two different formulas

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By: Tara Olivo

Associate Editor at Nonwovens Industry

Skin care company Andalou Naturals is launching a new line of facial wipes that offers targeted skin care solutions with innovative and sustainable Micellar One Step Facial Swipes. Joining the soon to be $8 billion+ global facial wipes market, the company offers an exclusive point of difference that appeals to the consumer passionate about healthy, beautiful skin and living an on-the-go, eco-minded lifestyle.

By combining two trending segments, facial wipes and targeted skin care, coupled with the ever-growing demand for Non-GMO Project Verified products, Andalou Naturals is offering an on-trend, responsible cleansing solution. Formulated with its signature innovation, Fruit Stem Cell Science and Micellar cleansing oil molecules suspended in soft water, each silky soft, nonwoven, pure cellulose fiber towelette is eco-friendly, USDA Certified BioPreferred, verified non-GMO, biodegradable, and compostable.

The initial Facial Swipes offering includes two unique, ingredient infused formulas: Age Defying with Resveratrol Q10 for Dry and Very Dry Skin, and Sensitive with Alpine Rose Stem Cells for Delicate and Reactive Skin. A portfolio of nature’s most potent bioactives rounds out each formula:

  • Age Defying Facial Swipes: Fruit Stem Cell Science, Micellar Matrix (Vegetable Glycerin, Castor Oil, Macadamia Oil, Aloe, Water) Pomegranate, Rose Distillate, Cranberry, Hibiscus, Rooibos, White Tea Leaf, Hyaluronic Acid, Magnolia Bark, Boswellin, Rose Geranium Oil, Shea Butter and Plant Omegas from Pomegranate Seed Oil, Sunflower Seed Oil, Jojoba Oil, Borage Oil, and Rosehip Oil
  • Sensitive Facial Swipes: Fruit Stem Cell Science, Micellar Matrix (Vegetable Glycerin, Castor Oil, Macadamia Oil, Aloe, Water), Vitamin E, Soothing Complex: [Hyaluronic Acid, Magnolia Bark, Boswellin], Pomegranate, Rose Distillate, Hibiscus, White Tea Leaf, Vanillin, Rose Geranium Flower Oil, and Orange Peel Oil

Two sizes offer consumers value-added convenience with a generous 35 pack and portable 12 pack travel size. Andalou Naturals’ Micellar One Step Facial Swipes remove make-up, cleanse and refresh skin into beautiful, healthy splendor. Thw wipes will be available nationwide on March 10, 2017.

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